Jav Choudhary

Businesses & investment interests

The businesses I lead and invest in, across fire safety, digital growth, technology and property.

Five businesses. Distinct areas of focus.

My portfolio brings together specialist consultancy, digital growth, technology and property. This page explains what each business does and my role within it. Each company has its own focus; enquiries about its services should go directly to the relevant team.

Fire engineering and safety consultancy

Rockland Fire

Jav Choudhary · Founder & Managing Director

Rockland Fire supports developers, building owners and asset managers with fire engineering and safety consultancy. Its work spans fire strategies and wider building safety challenges, bringing specialist input to property and development projects.

My role is to lead the business and its commercial direction. Rockland Fire has its own specialist service offering and technical team, with further information available on the company website.

Visit Rockland Fire ↗ (opens in a new tab)
Digital strategy and commercial growth

CatchLocal

Jav Choudhary · Managing Director

CatchLocal brings together digital marketing, customer acquisition and conversion. Its focus is on helping businesses connect their online presence with their wider commercial objectives.

My involvement draws on my background in commercial strategy and customer relationships. The emphasis is on understanding what a business needs from its marketing and how that activity supports growth.

Visit CatchLocal ↗ (opens in a new tab)
Performance-based lead generation

TrustedLocal

Jav Choudhary · Managing Director

TrustedLocal focuses on performance-based lead generation for service businesses. Websites, search visibility and technology work together to connect customer demand with relevant businesses.

My focus is on the commercial relationship between visibility, enquiry quality and customer acquisition. TrustedLocal has a distinct lead generation remit within my wider digital growth interests.

Visit TrustedLocal ↗ (opens in a new tab)
Technology and business investment

Auxilium Investment Group

Jav Choudhary · Group Director & CEO

Auxilium Investment Group is a private investment group focused on software, SaaS, cloud and AI ventures, alongside established businesses with growth potential.

The approach combines capital with strategic direction, operational support and long-term partnerships. My role brings together business leadership and an interest in how founders develop and grow their companies.

Website coming soon.

Property acquisition and long-term holdings

Rocktor Property Holdings

Jav Choudhary · Director & Investor

Rocktor Property Holdings is a UK property investment business focused on acquiring, refurbishing and holding residential and commercial assets. Its activities include direct cash purchases, refurbishment and development opportunities.

My property interests centre on careful asset selection, disciplined management and long-term value. Rocktor provides a separate focus for this activity alongside my operating businesses and technology interests.

Visit Rocktor Property Holdings ↗ (opens in a new tab)
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